Direct To Consumer

When Bad News Happens to Good Leadership

As is most often the case, we prefer to exist in a predictable world, where life functions almost like clockwork and without significant interruptions.  We say we understand that this is not a real possibility, yet we balk at delivering bad news or accepting the reality of adverse situations.  (Why me? Why now? Actually, why ever?)

In the ebb and flow of life (and business) each perspective provides necessary feedback to keep the entities vital.  News can contain some of both positive and negative, and effective leadership can see and convey the promise in the bad as well as the cautions inherent in the good.  Just as physical pain is ultimately a natural safety feature to prevent worse injury, working through bad news can stop an impending problem from becoming potentially worse.

A good leader will recognize and not shy away from difficult situations. Let the buck stop with you.  If you are delivering a message, say it concisely, clearly and compassionately.  If your company is at fault, own the responsibility.  Any specific plan in place to prevent reoccurrence or to compensate for any inconvenience should be addressed in a concise manner.  Then get out of the way, rather than belabor the effect of any negative situations.

When you detect incoming trouble, what is your response?  Are others comfortable sharing information without fearing a negative reaction from you?  Do you respond in a confidence-inspiring manner, whether or not it involves immediately addressing the problem?

Bad news can make for some amazing teachable moments.  A good leader appreciates the opportunity to help solve problems and to show others how to learn and grow from them.

Contact us for current wine industry career opportunities.

Hiring Great Talent

 

The key to hiring great talent is to cultivate a company culture that makes your company a place where talented people want to work.  Offering a great salary and generous benefits is all well and good.  However, talented people are that way partly because they love the work they do.  They also know, being talented, that they are in demand.  Hence they will be attracted to companies that cultivate this and empowers them to accomplish great things.

The first way to make your company a desirable place for talented people to work is to always give your employees respect.  That also means setting high, but achievable expectations.  Follow that example yourself and your employees will follow suit.

The next way to attract and hire talent is to always place your best employees in positions of power and influence.  This gives a signal to talented people that they will be able to grow in your company if they perform up to and beyond expectations. The sort of people you want to work with will consider this a challenge and will strive to achieve.

Finally, you need to be heavily engaged in the hiring process.  Many managers tend to slough off the drudgery of selecting and interviewing applicants to someone else, such as the human resources department.  The person applying for the job will be working with you, so you need to be involved in every stage of the hiring process.  You will be able to access the applicant’s skill set, intelligence and emotional intelligence in order to determine whether that person is the best fit for the position.

For more information, contact us.

Key Factors of Motivation

He who sees things grow from the beginning will have the best view of them. – Aristotle

Is motivation a plan, a state of mind, or an action? Motivation involves several key areas that start in the mind and move forward. First, in order to feel motivated, you need the energy of motivation itself. This energy can be found in the core of being where we find what matters to us.

Motivation for professional success, healthy living, and helping others all relate to one another because motivation increases with each area of life that we put energy into. The beginnings of motivation often relate to ambitions and the desire to accomplish, which is also what helps us maintain high motivation when we face problems and difficulties.

It takes time for motivation to turn into reality, yet through consistent efforts, we become able to actualize what we envision for ourselves. Motivation doesn’t stop when we accomplish one goal or one-hundred goals: it keeps propelling forward, feeding itself toward greater and greater accomplishments that lead to a profound sense of life purpose.

Another way to maintain motivation is to take pride in what you do. Jobs and tasks well done involve enormous attention to detail, awareness of extenuating circumstances, and knowledge. This process of attention, awareness, and knowledge doesn’t stop either: it grows as we grow. If we don’t take time to appreciate when we do a good job, then we in turn lose motivation. Whenever possible, congratulate yourself for the things you have accomplished.

Motivation and success mean little over time unless we care about what we do. In this sense, motivation becomes a way to create meaning in our lives. It involves understanding how and why you care about certain goals and aspects of life. Remember that no one can tell you what anything means to you, as you are always tasked with the responsibility of creating meaning for yourself. Everything you see and do has meaning, and other people only influence you as much as you allow.

Are you Curious?

4 Reasons Why Curiosity is Important and How to Develop It

Curiosity is an important trait of a genius. I don’t think you can find an intellectual giant who is not a curious person. Thomas Edison, Leonardo da Vinci, Albert Einstein, Richard Feynman, they are all curious characters. Richard Feynman was especially known for his adventures which came from his curiosity.

2013 is a new year. A new time for all of us to discover what makes each of us unique and wonderful and how we pull that back into the universe.

In the Wine Industry, curiosity is the mainstay of our existence. Ask any Winemaker, if it wasn’t for curiosity wine would not be what it was is today. With the shrinking of the individual family wineries and the drive to recreate over and over again the same wine flavor profiles we may be losing what makes us special on many levels.  Not allowing ourselves to take the time to allow curiosity and discovery to take over we will lose what makes us special.

When looking at yourself or your team or your company…ask yourself, “Are you curious?”

If you discover that you have been in the weeds and lost your way to curious behavior..I have listed a few ways to take it back.

But why is curiosity so important? Here are four reasons:

  1. It makes your mind active instead of passive Curious people always ask questions and search for answers in their minds. Their minds are always active. Since the mind is like a muscle which becomes stronger through continual exercise, the mental exercise caused by curiosity makes your mind stronger and stronger.
  2. It makes your mind observant of new ideas When you are curious about something, your mind expects and anticipates new ideas related to it. When the ideas come they will soon be recognized. Without curiosity, the ideas may pass right in front of you and yet you miss them because your mind is not prepared to recognize them. Just think, how many great ideas may have lost due to lack of curiosity?
  3. It opens up new worlds and possibilities By being curious you will be able to see new worlds and possibilities which are normally not visible. They are hidden behind the surface of normal life, and it takes a curious mind to look beneath the surface and discover these new worlds and possibilities.
  4. It brings excitement into your life The life of curious people is far from boring. It’s neither dull nor routine. There are always new things that attract their attention, there are always new ‘toys’ to play with. Instead of being bored, curious people have an adventurous life.

Now, knowing the importance of curiosity, here are some tips to develop it:

1. Keep an open mind

This is essential if you are to have a curious mind. Be open to learn, unlearn, and relearn. Some things you know and believe might be wrong, and you should be prepared to accept this possibility and change your mind.

2. Don’t take things as granted

If you just accept the world as it is without trying to dig deeper, you will certainly lose the ‘holy curiosity’. Never take things as granted. Try to dig deeper beneath the surface of what is around you.

3. Ask questions relentlessly

A sure way to dig deeper beneath the surface is asking questions: What is that? Why is it made that way?When was it made? Who invented it? Where does it come from? How does it work? What, why, when, who, where, and how are the best friends of curious people.

4. Don’t label something as boring

Whenever you label something as boring, you close one more door of possibilities. Curious people are unlikely to call something as boring. Instead, they always see it as a door to an exciting new world. Even if they don’t yet have time to explore it, they will leave the door open to be visited another time.

5. See learning as something fun

If you see learning as a burden, there’s no way you will want to dig deeper into anything. That will just make the burden heavier. But if you think of learning as something fun, you will naturally want to dig deeper. So look at life through the glasses of fun and excitement and enjoy the learning process..

6. Read diverse kinds of reading

Don’t spend too much time on just one world; take a look at another worlds. It will introduce you to the possibilities and excitement of the other worlds which may spark your interest to explore them further. One easy way to do this is through reading diverse kinds of reading. Try to pick a book or magazine on a new subject and let it feed your mind with the excitement of a new world.

Ok, now that you have had good read about curiosity, if you are curious about the Benchmark process – please give us call 707 933 1500 or shoot us an email.  We would be delighted to connect with you.

 

Direct to Consumer Shipments Grow

DtC Shipments Grow, Particularly Above $50 Direct-to-consumer wine shipments from U.S. wineries grew 4% in July compared to a year ago, while the 12-month growth rate stayed at 10%. Bottles priced at or above $50 grew much faster than the less expensive wines. And despite volume at $50 and above being less than 25% of volume at under $50, both categories had roughly equal sales of more than $600 million in 12 months. Direct-to-Consumer Shipments » Month 12 Months July 2011 $47 million 4% $1,229 million 10% July 2012 $49 million $1,355 million High Priced Wines Sold DtC

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