Monthly Archives: March 2013

How to Use Linkedin To Get A Better Job

linkedin logoThere are many online tools out there to help you land your dream job, but social networking website LinkedIn seems to be the place everyone turns to. So how do you use LinkedIn to get a job? There are a few simple steps you can follow to help employers see that you’re the best candidate around.

First, create an online profile that is flooded with keywords. Use words that describe what you do, while also making it easy for potential employers to find your profile. This is one instance when creativity will actually hinder your chances.

Next, you should find your college and univeristy alumni groups. This is a great place to start networking because you will already have something in common. Regardless of how active the group is, start a conversation and see where it may take you.

When you are inviting a contact to network with you on LinkedIn, you should customize the invitation, especially if this is someone you don’t know personally. Add how you met and why you’d like to get in touch. This will show the contact that you have something in common and lessen your chances of being ignored.

Lastly, be active on LinkedIn and pay attention to what your contacts are doing. Congratulate a contact when they have listed a new accomplishment, comment on articles posted and lend support by endorsing contacts for their skills. This will make sure you’re always on the radar and your contacts will be more inclined to help you if and when the time comes.

Other simple tips like searching through LinkedIn contacts to see if they are connected to a job you might be interested in and looking into a company’s LinkedIn page can also help you in your job search.

Sonoma County Winegrowers Announce New President

Sonoma County Wine Growers Announce NeKarissa Kruse says one of her top priorities when she assumes the position of president of the Sonoma County Winegrowers is to continue the joint marketing effort developed by the organization and the county’s vintners and tourism groups. Kruse, who had been hired as the Winegrowers’ marketing director in August 2012 has been picked by the group’s board to replace outgoing president Nick Frey, who will officially retire May 1. With the industry associations in Sonoma County already linked by the same marketing strategy, Kruse said the next step is to leverage that cooperation to elevate the reputation of the county’s wine and grape industry both nationally and internationally.

“What a win for the growers to have such a strong relationship with the vintners,” she said. Getting to know their neighbors Kruse will also continue to implement the group’s community outreach program to help Sonoma County residents who don’t work in the wine industry gain a better understanding of it. “They often don’t even know as much about our vineyards and wineries as our visitors,” she said. And while the county’s wine and grower groups have improved the region’s reputation in the wine trade and press, Kruse admitted the same isn’t necessarily true for the people living in the group’s own backyard.

“We haven’t done as good of a job of relating to our community,” she said. Some of the tension between growers and county residents has stemmed from vineyard development. Just recently, Sonoma County and conservation groups worked out a $24.5 million deal to preserve 19,652 acres of land, of which nearly 1,800 were to be developed into vineyards in a plan backed by the state employee retirement fund CalPERS, according to a report by the Santa Rosa, Calif., Press Democrat newspaper. Kruse said the proposal and deal were worked out well before her transition into the president position, but she views it as a “win-win” agreement for conservationists and growers. Simple supply and demand economics indicate there’s benefit to not having a large amount of new acreage getting planted with vines. Kruse said the winegrowers are focused on producing the highest quality fruit and improving the region’s reputation for fine wine. “It’s nice that it doesn’t have to go into development,” she said. Keeping the transition smooth Nick Frey joined the county’s grape growers association in 1999 and led the group through its reformation as a state commission in 2006. He will stay with the group through the end of the year to help ensure a smooth transition. When the change is complete, Kruse will oversee the roughly 1,800-member group, which recently changed its name from the Sonoma County Winegrape Commission to the Sonoma County Winegrowers. The organization has a small staff including a grower programs manager, winery and sponsor-relations manager and a part-time bookkeeper and part-time web developer. Growers pay $1.2 million to the group in assessments collected from grape sales.

“Karissa has been a great addition to the commission staff in just six months,” Frey said in a statement released by the group. “She is quick to learn and motivated to represent growers’ interests to the wine trade and local community. Karissa’s experience and energy are what is needed to continue moving the commission to new heights.” The promotion came at the end of an 18-month recruiting and succession-planning process, during which the group’s board identified Kruse as someone who could first help the group’s marketing efforts and then follow Frey.

Kruse earned a master’s degree in marketing and a bachelor’s in economics from the The Wharton School at the University of Pennsylvania. Prior to joining the winegrowers, Kruse worked for General Mills, Universal Studios and the Dairy Management Inc., a national marketing group for the U.S. dairy industry. Kruse came to Sonoma County in 2007 to purchase a vineyard and pursue a career in wine. She owns a 25-acre parcel in Bennett Valley AVA, of which 5 acres are planted to Syrah, Pinot Noir and Chardonnay. The grapes are used for Kruse’s Argot Wines, a company she owns with a partner. Kruse said she makes about 2,000 cases with fruit from her vineyard and also buys grapes from county growers. “I’m not just the president, I’m a client,” she said.

Original Article Here

Are you a fainting goat?

Are you one of these goats when you’re at work? Has the stress gotten you to the point of going stiff at the mere mention of your name out of your boss’ mouth? Here are five ways to avoid becoming stiff with stress while at work.

  1. Exercise. Seriously – it’s the simplest thing to ward off stress and depression and yet nobody seems to be doing it. So before or after you eat lunch everyday– go for a walk. It’s that simple. Go for a 15 or 30 minute walk during the day and watch how much your attitude changes for the better.
  2. Play. Yes play. Remember when you were a kid and going outside to play didn’t seem like a chore, it sounded like a dream come true? Well, it still is. So figure out what part of you still likes to play and lose yourself for a couple hours a week.
  3. Hit happy hour.  Ok, this sounds a little off beat – nobody’s saying to go out and get crazy 5 nights a week, but once in a while, find some people to meet for happy hour and just relax.  Have some laughs, ingest a few extra calories, play a game of trivia or pool and go home early. This little bit of social interaction will make a huge difference in your attitude. Just make sure that it doesn’t turn into a hangover and the next day at work is a nightmare. That would negate the whole purpose of happy hour in the first place.
  4. Write a “To-Do List” every day. No matter how ridiculous this sounds, recently it was found that people that write out a To-Do List everyday actually end up saving so much time it equates to 23 days a year. 23 EXTRA DAYS A YEAR – just from doing something as simple as writing down daily tasks!
  5. Pause. When you are about to mutter something passive aggressive under your breath or say something not-so-passive-aggressive and just go full bore aggression, press pause on the moment. This simple, tiny action will help diffuse many stressful situations.

At the end of the day, remember, work is just work. Have some fun, take some time for you, and see the humor in everyday situations. It will definitely help keep you healthy and happy without having to worry about suddenly going stiff.